Media Content Analysis

Program Objective:

Developing the trainee's skills in conducting media content analysis studies in a scientifically sound manner.

Skills the Program Aims to Develop:

Effectively and efficiently conducting media content analysis studies using scientific methods.

Objectives:

• The concept of media content analysis studies.

• Steps of conducting media content analysis studies.

• Data analysis.

• Final report of the media content analysis study.

Outcomes:

Upon completing the training program, the trainee is expected to be able to:

• Conduct media content analysis studies efficiently and scientifically.

• Process data for media content analysis studies using modern scientific methods effectively and efficiently.

• Be familiar with the scientific methods for preparing the final report of a media content analysis study.

• Understand the steps involved in conducting a media content analysis study using scientific methods.